Autocare
by name and nature

When working with us on marketing, brand communications, and signage, please use our latest brand artwork and guidelines, below…

Fonts

Our logo is created with Poppins ExtraBold and SemiBold, with custom modified first letter “A”.

The website font family is also Poppins, with Arial as a fallback. Other designed media should follow this.

Icons

Autocare Icon Dark
Autocare Icon Dark 512px.png
Autocare Icon Dark
Autocare Icon Light 512px.png

Logos

Light backgrounds

Dark backgrounds

Colours

Light colour scheme

Accent

#0070CC

Accent – alt

#0086FF

Strongest text

#000000

Strong text

#192B34

Medium text

#43596B

Subtle text

#546F7F

Subtle background

#DAEEFD

Light background

#EDF7FF

White or offwhite

#FFFFFF

Dark colour scheme

Accent

#BCD6F2

Accent – alt

#86C0F2

Strongest text

#F9F9F9

Strong text

#DAE6F4

Medium text

#C9D3E2

Subtle text

#6F8392

Subtle background

#576773

Dark background

#2D3748

Black or offblack

#1A202C

Formatting

Titles

H1, Bold, 48px

Heading 2

H2, Bold, 42px

Heading 3

H3, Bold, 38px

Heading 4

H4, Bold, 34px

Heading 5

H5, Bold, 30px

Heading 6

H6, Bold, 26px

Paragraph text, Normal weight, 22px

Quotes, Normal weight, 22px

Citations, Normal weight, 13px